Marketing our Faith??

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Marketing our Faith??

A friend pointed out this bit from the St. Petersburg Sinkford interview, which I had originally missed:

Maxwell: Throughout its existence, the UUA has shied away from proselytizing. What made the church change its mind and proselytize at this time? Or do you call it proselytizing?

Sinkford:No, we don't call it proselytizing. We call it marketing.

I don't think I like that.  Is our religion a brand to be sold?

We both agreed this explains the new logo.

What do others think? 

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